Ran is working with crossing art and design. By asking questions and viewing projects from different perspectives she leads the work process to new discoveries. Esssential communication with audiences and true experiences is the core of her work. It is beyond forms, languages and technologies.
Art is very close to the human core, it is the language closest to our power, what we want to tell or communicate. Art has few limitations. At the same time, creating a good piece of art reflects many perspectives from real life like a mirror.
Is design different from art? In developing design we focus on applied functions and perspective of user experiences. In a sense this is a similar exploration as in the process of making art, but seen from a different angle. Creating any design project can be the same as making art, meaning to bring new things to this world with a unique purpose for specific situations.